Category: Uncategorized

Are Your Agents Cutting Their Commissions?

Are your agents cutting their commissions and leaving money on the table? It’s a pretty common scenario in today’s competitive real estate market for agents to make concessions in their commission amounts to get a deal at any cost. But what is the real cost to the agent, the brokerage and everyone’s pocket book?

In today’s ultra competitive market, every agent is trying to stand out and differentiate themselves. But cutting commissions doesn’t necessarily show anything other than a willingness to give away your value as an agent. Instead of offering to cut commissions to win a deal, it’s important for agents to understand how to demonstrate their value in the services they provide to their clients.

As a broker, it’s important to know which agents are successful at selling their value and which ones struggle and then leverage those successful agents and share that knowledge with struggling agents to teach them how to sell their value to a client and get a full commission on a deal.  When you have agents who are cutting commissions, word can spread, and while everyone likes a deal, it can also be construed that your brokerage doesn’t provide a high level of service and isn’t suitable for consumers who need an experienced agent or team to guide them through the buying or selling process.

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Dotloop Integration Gets an Update!

We’ve just released a great new feature for Dotloop users. There are plenty of occasions where you update a loop in Dotloop and want to have it updated in BrokerSumo, but don’t want to have to re-sync for all your agents. Well, now you can go into that transaction in BrokerSumo and update that specific loop.

Once you’ve synced a loop to BrokerSumo, if you go into the transaction in BrokerSumo you’ll see a button at the bottom of the transactions page that says Dotloop Update.

Click that and we will pull in the latest info from Dotloop. That’s it. It takes a few seconds and your transaction has been updated with the latest data from Dotloop.

Sign up today to start your free 14-day trial. BrokerSumo was designed for real estate brokerages that need an easier way to manage their office and their financials.

Introducing the BrokerSumo Enterprise Account

We’re excited to announce the release of our BrokerSumo Enterprise account offering a suite of additional features.

The account gives you additional transaction tracking, reporting and automation features including:

  • Additional transaction tracking fields for better visibility into your new listings, accepted contracts, closings, expired listings and withdrawn listings.
  • Hotsheet Report gives you real time access into your entire pipeline of listings, contracts, closes, expired and withdrawns.
  • Commission Cutting Report lets you set a commission expectation for your agents, and measure what they are charging to determine if they are leaving money on the table by cutting their commissions too much.
  • MLS Integration allows you to sync your MLS listings into BrokerSumo to create new transactions.
  • Team Templates allow you to create templates for your teams with their commission splits setup so you only need to add a team to a transaction and their splits will auto-populate on the commission disbursement.
  • Team reporting allows you view reports for a specific team, and to allow agents on those teams to view their team reports in their agent portal.

Sign up today to start your free 14-day trial. BrokerSumo was designed for real estate brokerages that need an easier way to manage their office and their financials.




BrokerSumo is now part of the Inside Real Estate Team

We are excited to announce today a great leap forward in the technology, services and value we bring to you. BrokerSumo has been acquired by Inside Real Estate in a strategic partnership to offer you even more resources and broker tools going forward. Inside Real Estate’s new kvCORE is a powerful platform (like one I’ve never seen before) making it the perfect fit for our Broker Sumo technology. We are thrilled to be part of their team.

What does this mean to you? You’ll enjoy the same great value and product that you have today, but with more resources, integrations and opportunities for you in the coming weeks. You can continue to use Broker Sumo as a standalone product, or combine it with the kvCORE platform for a complete end-to-end broker management system. You can read more about the announcement today in the press release.


Interested in kvCORE? Get a demo

The Importance of Quality Agent Onboarding for a Successful Team

The real estate profession is unique when it comes to joining a new brokerage or firm. Unlike with traditional job onboarding, there is a combination of requirements to be successful as an agent. New agents need a thorough and effective onboarding process. Many new real estate agents drop out of the industry simply because they didn’t receive proper training when they started out.

Here are a few tips for how to improve the onboarding process for new agents. Continue reading

4 Brokerage Marketing Tools that Help Agents Succeed

For many real estate agents, marketing is one of the toughest aspects of the job. It doesn’t only require a considerable amount of time and consideration to be successful – it also requires a significant amount of market research and a good understanding of trends in the industry.

One of the biggest struggles that solo agents face is being able to find the time to put together a strong marketing campaign while also tending to their other obligations.

For this reason, many turn to brokerages for guidance with piecing together a strong marketing strategy. Here are some of the groundbreaking marketing tricks that solo agents can learn from brokerages:

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BrokerSumo Launches Seamless Integration With Dotloop

PRESS RELEASE APR 26, 2017 09:00 PDT

Partnership enables users to sync transaction data and improve day-to-day business efficiencies

San Jose, CA, April 26, 2017 – BrokerSumo, a leading back office, commission management and accounting platform for real estate brokerages and agent teams today announced a new integration partnership with dotloop®. The partnership brings together dotloop, a leading transaction management platform with BrokerSumo to make the process of managing and closing out transactions simple.

The integration allows dotloop customers to sync their transaction data seamlessly into BrokerSumo to avoid double entry and minimize errors from manually re-entering information from transaction process to back office management.

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