It seems as though every day there is a new way to communicate, whether it be a new social media platform or a new app that connects people. Brokerages are picking up these new technologies to help them crush client communication and help improve the relationships they have with their clients. It’s important in an industry that is built on relationships, to make sure that brokerages stay connected and in sync with both prospects and clients.
Here are five technologies that help make that happen. Continue reading
If you haven’t made Twitter part of your daily routine, now you have a reason to. It’s filled with meaningful information from some of the brightest minds in the real estate industry. If you’re looking for insights in the industry, sometimes mixed with a little bit of humor and everyday life, follow these brokerages on Twitter. Continue reading
For many real estate agents, marketing is one of the toughest aspects of the job. It doesn’t only require a considerable amount of time and consideration to be successful – it also requires a significant amount of market research and a good understanding of trends in the industry.
One of the biggest struggles that solo agents face is being able to find the time to put together a strong marketing campaign while also tending to their other obligations.
For this reason, many turn to brokerages for guidance with piecing together a strong marketing strategy. Here are some of the groundbreaking marketing tricks that solo agents can learn from brokerages:
Do you have a content marketing strategy in place for your real estate business? If not, it’s time to seriously consider working on it, as content marketing has become an excellent marketing channel for inbound leads (Inbound leads are prospects that find your website through web searches). Which means that if readers find something you’ve written that resonates with themselves, they’re more likely to engage with you because you’ve provided some real value to them with your content. So what type of content should real estate professionals be putting out to attract prospects to their site?